Since I love shoes so much, I decided to create an ad for them. I believe that the main product has to be highlighted so that consumers can easily understand the ad. Thus, is the reason why I have utilized a lot of white space. I am also a symmetrical type of girl. Everything has to be even and centered so that the ad is easy on the eyes.
I used Baskerville (bold), Apple Chancery and Helvetica (bold) as my fonts. I think using different fonts make the ad a bit more unique. I also used the opacity tool so that my image can be a little transparent. I felt like the image I started out with was too rich in color and I wanted it to be more on the lighter side. The blur tool helped me add a little more definition to the ad as a whole.
When looking at this ad, I want people to be able to look straight ahead and not have to look all over the ad to find the main point. I didn't want too much chaos. I feel like I accomplished that with this advertisement.
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